Marketing Plans & Policies

HCR is committed to affirmatively furthering fair housing and removing barriers to housing choice for New Yorkers. On this page, you will find the policies, procedures and guidance developed to promote these goals. Please visit HCR’s Fair and Equitable Housing Office (FEHO) and New York State Division of Human Rights for more resources on fair housing and housing discrimination.

HCR’s Fair and Equitable Housing Office (FEHO) oversees the development of Affirmative Fair Housing Marketing Plans (AFHMP) by new and existing HCR-financed projects. The goals of the AFHMP and associated policies are to reduce segregation and promote housing choice for all New Yorkers.

Affirmative Marketing

• Notice of Intent to Begin Marketing - Must be completed 180 before occupancy & Include Long Form AFHMP.
• FEHO Short Form - Project Summary and Certification - Must be approved by FEHO before closing.
• FEHO - Forms - FEHO Long Form – Affirmative Fair Housing Marketing Plan - Must be approved by FEHO before any marketing commences. Submit draft with NOI 180 days before occupancy.
• HCR Guidance - Affirmative Fair Housing Marketing Plans & Tenant Selection
• Affirmative Fair Housing Marketing Plan - Fact Sheet
• Bulletin Update (Dec. 2017): Assessing Applicants Who Have Criminal Convictions

Community Development Block Grant (CDBG) Affirmatively Furthering Fair Housing Checklist

Recipients of federal funds have a duty to affirmatively further fair housing (AFFH) pursuant to the Fair Housing Act. In general, activities that AFFH should promote non-discrimination and ensure fair and equal access to housing opportunities for all.

More Information

Applicants and tenants of HCR and HUD-financed housing may not be denied admission or evicted from housing because the applicant or tenant has been the victim of a crime protected under the Violence Against Women Act, if otherwise qualified for the housing. The following documents provide relevant guidance and forms for implementing the HCR VAWA policy.

NYS Fair and Equitable Housing Office Fall 2016 Fair Housing Webinar

This Fair Housing Webinar provides an overview of Federal, New York State and local fair housing laws and regulations as well as emerging and cross-cutting issues impacting fair housing.